What is Dual Pricing?
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Dual Pricing generally presents customers with clear payment-based prices, such as a cash price and a card price, so customers can see the available options before choosing how to pay.
Dual Pricing with guided setup
Give customers a clear cash price and card price
SecureTrust helps businesses set up Dual Pricing with customer-facing pricing, Clover POS configuration, signage and receipt review, staff onboarding, and ongoing account support.
The biggest difference is what happens to the additional card-price amount: SecureTrust does not keep that difference as extra profit. We process the full card transaction at the approved processing rate, and the remaining amount stays with the merchant.
Serving businesses across Florida, with sales representatives in New York and additional expanding markets.
Optional payment program
$9.99/ month
Cash Discount program fee when the program is selected.
Customer-facing pricingConfigured
Clover POS workflowReviewed
Signage & receipt presentationReviewed
Account supportDedicated agent
Program availability, implementation, equipment, processing, software, gateway, and other account-specific costs depend on the approved merchant setup.
One of the biggest SecureTrust differences
The additional card-price amount stays with your business
Some competing programs are structured so the provider keeps the added card-price amount, or a large portion of it, as part of its own margin. SecureTrust does it differently.
We charge the approved processing rate on the full card transaction, and the remaining amount belongs to the merchant.
Real Dual Pricing math
$100 base price → $103 card price
Base / cash price
$100.00
Customer pays by card
$103.00
2.00% of $103
$2.06
Transaction fee
$0.03
Merchant receives after processing
$100.91
SecureTrust does not keep the $3.00 card-price difference as an additional markup.
After the normal 2.00% + 3¢ processing charge on the $103 transaction,
the merchant keeps the remaining amount.
How Dual Pricing works
Dual Pricing is built around showing the customer clear payment-based prices before the sale is completed. The exact program configuration depends on the merchant setup, but the workflow generally follows four steps.
1
Prices are presented clearly
The customer can see the available payment-based pricing before choosing how to pay.
2
The customer chooses
The customer selects the payment method that works best for them at checkout.
3
The POS applies the setup
Clover or the approved payment workflow follows the configured pricing and receipt presentation.
4
Your agent stays involved
Your SecureTrust agent can help with setup, questions, equipment, and ongoing support.
How the customer sees the choice
Dual Pricing is designed so the customer can see the available cash and card prices before checkout. The exact price difference and presentation depend on the approved merchant program.
Example customer purchase
Two visible payment prices
Cash price$100.00
Card price$103.00
The customer sees the payment options before paying and chooses the method they prefer.
When the card price is selected, SecureTrust processes the full card amount at the approved processing rate;
SecureTrust does not take the added card-price difference as a separate profit charge.
More than a POS setting
The customer experience matters
A successful program is not only about changing a number on the terminal. SecureTrust reviews how prices are shown, how staff explains the options, how receipts print, and how customers interact with the checkout process.
Dual Pricing and Cash Discount are not identical
\nDual Pricing presents payment-based prices, while a Cash Discount gives customers the applicable lower price or discount when paying with cash. The approved setup should make pricing, signage, receipts, and the checkout workflow clear to customers.
This page provides general business information and is not legal advice. Program requirements can vary by location, processor, card-network rules, merchant category, and account approval. The merchant should follow the requirements of the approved program before launch.
What SecureTrust helps set up
Dual Pricing works best when the entire checkout experience is consistent. SecureTrust reviews the pieces that customers and staff interact with every day.
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Customer-facing cash and card price presentation
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Clover POS and checkout workflow
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Receipt presentation and transaction flow
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Signage and customer communication review
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Staff explanation and onboarding
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Statement and current-cost comparison
Clover setups for Dual Pricing
The best Clover device depends on where the customer pays. SecureTrust can match the payment program to the business workflow instead of forcing every merchant into the same device.
Full counter
Clover Station Duo
For register-style checkout with employee-facing and customer-facing screens.
Explore Clover POS →Compact counter
Clover Mini
For retail counters, service desks, offices, and smaller checkout areas.
Explore Clover Mini →Mobile
Clover Flex
For tableside payments, mobile checkout, curbside service, or payments away from the counter.
Explore Clover Flex →Remote payments
Virtual Terminal
For phone payments, deposits, office payments, keyed transactions, and remote collection.
Virtual terminal options →You can also compare Clover Flex vs Mini vs Station Duo.
What we review before recommending Dual Pricing
Not every merchant has the same checkout environment. We look at the numbers and the customer experience before recommending a program.
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Monthly processing volume
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Monthly transaction count
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Average ticket size
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Current effective processing cost
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Card-present vs keyed activity
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Customer-facing checkout flow
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Clover equipment or gateway needs
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Staff and receipt workflow
Dedicated account support
Your agent stays involved after launch
SecureTrust's relationship does not end when the application is approved. Your dedicated agent can help coordinate setup, equipment, payment-program questions, statement reviews, and support as your business continues using the account.
Where Dual Pricing can fit
Dual Pricing can be considered for businesses where customers can clearly see their payment options and the checkout process supports consistent customer communication.
Food service
Restaurants & Cafes
Review tips, menu pricing, taxes, takeout, tableside checkout, and staff explanation.
Restaurant POS systems →Counter sales
Retail Stores
Review displayed prices, counter checkout, receipts, cash drawer workflow, and customer-facing screens.
Retail payment processing →Higher tickets
Auto & Service Businesses
Review invoices, deposits, service-counter payments, higher tickets, and keyed vs in-person activity.
Auto payment processing →Dual Pricing is one SecureTrust option—not the only payment workflow
Some merchants prefer customer-facing pricing programs. Others may prefer SecureTrust's standard 2.00% + 3¢ processing structure, virtual terminal tools, gateway-based payment workflows, invoice payments, or Clover POS without Dual Pricing.
SecureTrust does not currently offer Interchange Plus. If a merchant already uses Interchange Plus elsewhere, we can still review the statement and compare the real effective cost against SecureTrust's published flat-rate structure.
Flat rate vs Interchange Plus
A tiny advertised markup is not the merchant's total cost
Interchange Plus can make the processor markup look very small, but the merchant still pays underlying interchange, card-brand costs, transaction charges, gateway fees, and other account costs.
SecureTrust focuses on the merchant's total effective cost and compares that against our published 2.00% + 3¢ standard processing.
Dual Pricing questions
How much is the SecureTrust Dual Pricing program?
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The SecureTrust Cash Discount program fee is $9.99 per month when that program is selected. Equipment, processing, software, gateways, and other account-specific charges may apply depending on the merchant setup.
Is Dual Pricing the same as Cash Discount?
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No. Dual Pricing and Cash Discount are related payment-pricing approaches, but they are not identical. The approved setup should clearly define how prices and discounts are presented to customers.
Can Dual Pricing work with Clover POS?
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Yes. SecureTrust can review Clover device options, customer-facing pricing, checkout flow, receipts, staff workflow, and the approved payment program before launch.
Does SecureTrust help with signage and staff training?
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SecureTrust can help merchants review customer-facing pricing, signage, receipt presentation, staff explanation, and Clover POS workflow as part of the program setup.
Can SecureTrust review my current statement first?
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Yes. We can review your current processing volume, transaction count, average ticket, effective cost, payment types, Clover setup, equipment, and customer checkout workflow before recommending Dual Pricing or another SecureTrust option.
Does SecureTrust keep the extra card-price amount?
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No. SecureTrust charges the approved processing rate on the full card transaction and does not keep the added card-price difference as an additional markup. For example, if the cash price is $100 and the customer pays $103 by card, SecureTrust charges 2.00% + 3¢ on the $103 transaction and the remaining amount stays with the merchant.
Does SecureTrust offer Interchange Plus?
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No. SecureTrust currently focuses on its published 2.00% + 3¢ standard processing structure and available Dual Pricing, Clover POS, virtual terminal, gateway, and other payment workflows rather than Interchange Plus.
Do I get a dedicated SecureTrust agent?
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Yes. SecureTrust merchant accounts receive ongoing account support from a dedicated agent who can help coordinate setup, equipment, payment-program questions, statement reviews, and support.
See if the program fits your checkout
Want to compare Dual Pricing with your current processing setup?
SecureTrust can review your current statement, transaction volume, average ticket, Clover equipment, customer checkout flow, and payment program options before recommending a setup.